Brand guide
This is the bWalletX Brand Guide. It is the full set of rules for how bWalletX looks, sounds and moves. The friendly version for the public is at bwalletx.com/brand. This one is the rulebook.
Who it is for
Section titled “Who it is for”- Us. Anyone making a page, post, screen, film or share image for bWalletX.
- Contractors. Designers, writers and studios working on our brand.
- Agents. AI agents that write copy, build pages or make images. Give an agent this guide in its brief.
If a rule here and a habit in the code disagree, the rule wins. Fix the code, or propose a change to the rule.
How it changes
Section titled “How it changes”The guide is a dated record of decisions. Most rules come from the owner and carry the date they were made (“Decided 14 Oct 2026”).
- Add, don’t rewrite. When a rule changes, add the new rule with its date and say what it replaces. Add a line to the changelog below.
- Never change a rule silently. If you can’t tell where a rule came from, ask before you change it.
- Conflicts go to the owner. If two rules disagree, note it and ask. Don’t pick one yourself.
The guide on one page
Section titled “The guide on one page”| Area | The rule |
|---|---|
| Line | Less noise. More life. Just b. |
| Mark | The gold flag-top b. No X inside it. Never redrawn, stretched or recoloured. |
| Name | bWalletX: small b, capital W, capital X. The X lives in the word, not the mark. |
| Colour | Gold on black. Gold by default for anything empty. Never grey placeholders. |
| Type | Space Grotesk for headings, tight negative letter-spacing on display text. |
| Voice | Calm, everyday benefits. No crypto rhetoric. Describe what is live. |
| Money words | Fund and support, never invest or returns. Stakeholder in the network, never shareholder in us. |
| Images | Drawn or animated scenes. AI photos only briefly, in the background. |
| Media | The iPhone is the frame. Edge to edge, no decorative frames. |
| Layout | No left/right scrolling strips. Wrapping grids and lists. |
| Share images | One purpose-made 1200×630 image per page, checked before publishing. |
| Other brands | Their brand wins. Ours appears at most as a small “Part of bWalletX” credit. |
- Logo: the b mark, its geometry, sizes and files.
- Colour: gold tokens, grounds, campaign accents, themes.
- Type: typefaces, weights, the logo-as-b heading.
- Voice: tone and language rules.
- Imagery, motion and sound: pictures, animation, music.
- Campaigns and templates: the Just b series, share images, release notes, store screenshots.
- Naming and words: products, domains, handles, units, words we don’t use.
- Brand services: working on other companies’ brands.
Changelog
Section titled “Changelog”- 23 Oct 2026. Seven conflicts settled by the owner: “token” only outside campaign copy; drawn scenes over photos; live/coming checklists allowed on feature pages, not in posts or films; gold art without yellow overload; BSV until $b ships; bChat is bChatX; share images are versioned, never overwritten.
- 23 Oct 2026. First edition of the guide, gathered from decisions made between 4 Oct and 23 Oct 2026.