Brand services

The rule

Never put our brand on theirs. When we work on another company’s brand, their brand is the product. Ours stays out of the way.

White label by default

Every piece of work is white label unless the client asks otherwise.
Our mark appears at most as a small, optional “Part of bWalletX” credit. Use the shared strip in bwalletx-site/brand/part-of-bwalletx.html. Don’t make your own version.
The client can turn the credit off.

Their brand wins

Their colours. Don’t swap in our gold. Our gold-by-default rule applies to our products, not theirs.
Their type. Use their typefaces, not Space Grotesk.
Their voice. Write the way they write. The Just b voice is ours.
Our quality rules still apply: no horizontal scroll, the iPhone is the frame, real numbers only, look at it before it ships.

A brand sheet per client

Keep a brand sheet for every client, in their project. It records:

their logo files and how they may be used;
their colours and typefaces;
their voice and words to avoid;
who signs off, and the dated decisions they’ve made.

Treat it like this guide: add dated changes, never rewrite silently.

What already exists

Branded editions and themes. Branded wallets for businesses and token communities. See bwalletx.com/themes.
Business agents. See bwalletx.com/business-agents.
Never name other wallet brands publicly when describing editions. Decided 16 Oct 2026.
Real tokens only with their owner’s opt-in. Example editions use generic meme wallets first. Decided 16 Oct 2026.