The b family
Every b*X service shares the bWalletX house look: black ground, warm white text, the gold b and a gold main button. Each service owns one accent colour, and that colour appears in only two places.
See the full colour sheet, with a page and icon preview for every service.
The rules
Section titled “The rules”- On its pages, a service keeps the gold b. Only the X in its name takes the service colour, plus a few small details (an active tab, an underline). Never use the accent as a background.
- As its icon (favicon, app icon, profile picture), the b itself is drawn in the service colour, so the services can be told apart in a browser tab or on a phone.
- Two exceptions: b0-x’s x is white, because it hosts all the others. bMarketX’s X is a rainbow, because it sells everything.
- Decided by the owner on 23 Oct 2026.
Colours
Section titled “Colours”| Service | Accent | Note |
|---|---|---|
| b0-x | #F4F4F2 |
White: hosts the others |
| bWalletX | #F5B800 |
Gold, the parent brand |
| bMoneyX | #1E8E4E |
Banknote green |
| bMarketX | rainbow | The only multicolour mark |
| bSharesX | #B8863B |
Bronze |
| bVaultX | #7A8494 |
Gunmetal |
| bMoviesX | #FF1F2D |
Cinema red |
| bVideoX | #FF6A13 |
Orange |
| bWriterX | #FFA94D |
Light orange |
| bNewsX | #E8E4DA |
Newsprint |
| bRadioX | #A0522D |
Brown |
| bMusicX | #2F7BFF |
Electric blue |
| bGamesX | #FF3B5C |
Arcade red |
| bChatX | #C9CED8 |
Silver |
| bSocialX | #5AB8FF |
Sky blue |
| bFriendsX | #E8613C |
Terracotta |
| bMailX | #7B6CFF |
Periwinkle |
| bPhoneX | #34C759 |
Call green |
| bCalX | #8B5CF6 |
Violet |
| bJobsX | #2FD4C4 |
Turquoise |
| bSheetsX | #1E88E5 |
Spreadsheet blue |
| bDriveX | #14A5B8 |
Deep teal |
| bMintX | #22D39A |
Mint green |
| bWebX | #22D3EE |
Cyan |
| bDNSX | #7DD3FC |
Ice blue |
| bStoreX | #FF6F61 |
Coral |
| bAdvertisingX | #B44DFF |
Violet X |
Clients
Section titled “Clients”Clients are not in the family. They keep their own names, colours and owners, and we never put our b on their brand. bDojoX is shown on the sheet as an example of client brand work. bForgeX, bOpenX and bGravityX are clients too.