Campaigns and templates

The Just b series

One positive “b” word per page, each tied to a live feature. Decided 14 Oct 2026.

Live pages:

/just-b: the series opener. “Less noise. More life. Just b.”
/b-cool
/b-creative: an animated vector film with music.
/b-is-for-business: a cinematic animated film.

Choosing a word

Anything positive with a b in front of it: b safe, b friendly, b wise, b curious, b wild, b nice, b sweet, b generous, b careful, b strong.
Every word maps to a live feature. For example, b safe → keys and locks you control; b nice → tips; b careful → backups.
“b curious” has no question mark. It may read as a double entendre, so keep it on the web and out of store listings.
Check the store audit list before using “b Positive” in app or store copy.

Page structure

Every page in the series has the same parts, in this order:

Gate. The play gate over the opening frame (see Imagery, motion and sound).
Film or hero. A short animated film, or a hero with the logo-as-b heading.
Calm text section. A lead line and a few short benefits, in the Just b voice.
Status. What’s live and what’s coming, as a checklist.
End card. The campaign heading again, with music credits.
Get bWalletX. One call to action, linking to /get.
Series footer. Links to the other pages in the series.

Every new page or blog post ships with its own share image, made for it. Decided 7 Oct 2026.

1200×630. One per page. Never reuse a generic image.
Word-led, not word-only. A clear gold headline that says what the thing is in plain words (“Livestream to your token holders”, not “Live”), one white line, and a small true UI card if it helps.
Layout: logo top left, headline, one line, footer with the URL and status.
Real numbers only, or labelled EXAMPLE.
Versioned filenames. When you replace an image, give it a new name (-v2, -v3) so caches pick it up.
Check before publishing. Look at the rendered image, then check that the live og:image loads.

Never overwrite a share image. To change one, publish a new versioned file (for example og-page-v2.jpg) and point the page at it. The old file stays, so links already shared keep their picture. Decided 23 Oct 2026.

Release notes

Release notes live at bwalletx.com/releases.
Describe only what ships in that release, in the present tense.
Cut a release before posting about a feature, so the post matches what people can install.

Store screenshots

Show the app as people get it from the store.
No web-beta banner in store screenshots.
Store builds and screenshots show free themes only: no premium, holder or edition themes, and no prices. Decided 16 Oct 2026.

Before anything goes live

Look at it. Click through the main screens at 1920, 1440 and phone width before any web or Desktop deploy, and look at every screenshot. Decided 19 Oct 2026.
Screenshots never go in git, in any repo. Keep them in a scratch folder. Repos are open source, and screenshots can leak wallets and balances. Decided 19 Oct 2026.